henry sztul

Matt Galligan: Where Did the Magic Go?

Below is an excerpt from a well written post by Matt. This has all I have been able to think about with regards to what people have been saying about $aapl today.

BUT, maybe the devil is in the details here. More precisely, the devil is in the presentation.

While I haven’t seen the video of the preso yet, if it was presented at all like Matt put it, there would have been a wow factor.

If Tim Cook said, “we are making it so every blind person can use our device with ease,” I would have said, “Holy Shit, awesome!” He didn’t. Stock dipped. People complained. At the end of the day, you know what? Its just a device… WTFC.

mattgalligan:

The thing that also got glossed over as well is the implications that Siri and iOS 5 has for the vision impaired community. For the first time ever, they’ll have the same capabilities as those of us able-visioned people, without the need of expensive braille readout devices or proprietary apps. The ground has been leveled. And that’s huge. Apple should be commended for their contributions to society in this regard.

But what happened? We got caught up complaining that the new iPhone didn’t have an aluminum back and bigger screen, or that it wasn’t called the “iPhone 5”. Who the fuck do we think we are? Apple just presented yet another mind-blowing device with mind-blowing features. I think we’re spoiled little brats. We anticipated features that weren’t going to exist. And when those imaginary features weren’t announced, we were disappointed.

Need I remind you of the capabilities and features of a phone from 25 years ago?